Joey Tony – We're as good as our stories.

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Creative executive specializing in artificial intelligence, educational technology, wellness technology, and lifestyle brands.

Built: Go-to-market product and marketing for innovative brands.
Reinforced: Fortune 500 voices.

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Journeys
MasterClass

Born to democratize excellence.
Grew from startup to global powerhouse.
$461MM raised from Harrison Metal, Javelin, New Enterprise, IVP, and Fidelity.

Scaled 3 courses to 50.
Grew creative team from 2 editors to 40.
Doubled revenue.
Established brand-defining editorial principles.
Transformed from startup to household name.

Developed, led, and executed go-to-market advertising and coursework.
Bridged the worlds of Hollywood and Silicon Valley.
Learn more ↗

Crafted trailer format by hand.
Most profitable, most viewed in company history.
100M+ views.

Watch ↓
Copeland

Born to elevate trades education.
Stealth to launch.
$7MM in venture from Harrison Metal, Collaborative Fund and Defy.vc.

Connected 20K+ tradespeople to premium learning.
40+ courses spanning construction and trade skills.
70+ hours of original, cinematic, educational content.

Customers from independent carpenters to Fortune 50 companies.
Partnerships with industry leaders, including Lowes, Procore and NCCER.
Production scaled across 10+ North American markets with a 25+ person team.
Featured in TechCrunch, Builder Online, and Fine Homebuilding.
Learn more ↗

Redefined homebuilder media.
Grew social following to 80K with zero spend.
10M+ views.

Watch ↓
Bloom
Ventures
Airbnb

With Airbnb, we crafted travel films that celebrate the daily lives of local people across the globe. We designed a new tone and aesthetic by thinking of these films as love letters to the countries we visited.

With a small documentary crew, traveling across three continents, we developed an emotional and journalistic series of films inspired by Chris Marker’s revered essay films.
Asana
Origins

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Let's f*ckin' go

joey@joeydellorusso.com

'Me'dia

Instagram, LinkedIn

I tell stories to

I tell stories to
grow companies.
I tell stories to
define brands.
I tell stories to
sharpen strategies.
I tell stories to
empower teams.
I tell stories to
connect with audiences.
I tell stories to
uncover insights.
I tell stories to
inform decisions.
I tell stories to
evoke emotions.
I tell stories to
change behavior.
I tell stories to
transform perceptions.
I tell stories to
reveal possibilties.
I tell stories to
share lessons.
I tell stories to
elevate visions.
I tell stories to
outlast trends.
I tell stories to
craft legacies.
I tell stories to
outlive us.
I tell stories to
grow companies.
I tell stories to
define brands.
I tell stories to
sharpen strategies.
I tell stories to
empower teams.
I tell stories to
connect with audiences.
I tell stories to
uncover insights.
I tell stories to
inform decisions.
I tell stories to
evoke emotions.
I tell stories to
change behavior.
I tell stories to
transform perceptions.
I tell stories to
reveal possibilties.
I tell stories to
share lessons.
I tell stories to
elevate visions.
I tell stories to
outlast trends.
I tell stories to
craft legacies.
I tell stories to
outlive us.
I tell stories to
grow companies.
I tell stories to
define brands.
I tell stories to
sharpen strategies.
I tell stories to
empower teams.
I tell stories to
connect with audiences.
I tell stories to
uncover insights.
I tell stories to
inform decisions.
I tell stories to
evoke emotions.
I tell stories to
change behavior.
I tell stories to
transform perceptions.
I tell stories to
reveal possibilties.
I tell stories to
share lessons.
I tell stories to
elevate visions.
I tell stories to
outlast trends.
I tell stories to
craft legacies.
I tell stories to
outlive us.
I tell stories to
grow companies.
I tell stories to
define brands.
I tell stories to
sharpen strategies.
I tell stories to
empower teams.
I tell stories to
connect with audiences.
I tell stories to
uncover insights.
I tell stories to
inform decisions.
I tell stories to
evoke emotions.
I tell stories to
change behavior.
I tell stories to
transform perceptions.
I tell stories to
reveal possibilties.
I tell stories to
share lessons.
I tell stories to
elevate visions.
I tell stories to
outlast trends.
I tell stories to
craft legacies.
I tell stories to
outlive us.

Journeys
MasterClass

Born to democratize excellence.
Grew from startup to global powerhouse.
$461MM raised from Harrison Metal, Javelin, New Enterprise, IVP, and Fidelity.

Scaled 3 courses to 50.
Grew creative team from 2 editors to 40.
Doubled revenue.
Established brand-defining editorial principles.
Transformed from startup to household name.

Developed, led, and executed go-to-market advertising and coursework.
Bridged the worlds of Hollywood and Silicon Valley.
Learn more ↗

Crafted trailer format by hand.
Most profitable, most viewed in company history.
100M+ views.

Watch ↓
Copeland

Born to elevate trades education.
Stealth to launch.
$7MM in venture from Harrison Metal, Collaborative Fund and Defy.vc.

Connected 20K+ tradespeople to premium learning.
40+ courses spanning construction and trade skills.
70+ hours of original, cinematic, educational content.

Customers from independent carpenters to Fortune 50 companies.
Partnerships with industry leaders, including Lowes, Procore and NCCER.
Production scaled across 10+ North American markets with a 25+ person team.
Featured in TechCrunch, Builder Online, and Fine Homebuilding.
Learn more ↗

Redefined homebuilder media.
Grew social following to 80K with zero spend.
10M+ views.

Watch ↓
Bloom
Ventures
Airbnb

With Airbnb, we crafted travel films that celebrate the daily lives of local people across the globe. We designed a new tone and aesthetic by thinking of these films as love letters to the countries we visited.

With a small documentary crew, traveling across three continents, we developed an emotional and journalistic series of films inspired by Chris Marker’s revered essay films.
Asana
Origins

Let's f*ckin' go

joey@joeydellorusso.com

'Me'dia

Instagram, LinkedIn